OLDMATE

#OLDMATE is an initiative surprisingly simple in its approach: Rally 100,000 people to spend time with older people in the community. Spending just one hour per month with an "Old Mate" can improve their self-esteem, skills, and well being whilst reducing isolation and other contributing factors that lead to poor mental health and suicide. Once participants take the pledge, the #OLDMATE website has scores of recommended activities for them to do with their Old Mate. These activities are specifically designed to reduce the contributing factors to poor mental health such as social isolation or physical malaise. Each month, participants are also updated with an #OLDMATE newsletter which includes context-specific activity recommendations and special offers from supporting business.